Custom Illuminated Signage Makes Sure Your Business Gets Noticed Even After the Sun Goes Down

Lighted signs make sure your business gets noticed even after the sun goes down. They are especially useful for businesses that stay open later than 9-5 or host late-night events.

Consider your objectives when choosing the sign size, such as how far away you want people to see it and if you need to convey intricate details. Additionally, be mindful of the dimensions of your available wall space to ensure a harmonious integration.

Increased Visibility

Illuminated signage is a powerful tool to elevate brand visibility and capture the attention of passersby. It is eye-catching and provides clear and comprehensible visuals that help businesses stand out from competitors, even in a crowded or dark environment.

It is a cost-effective way to advertise, especially in comparison to other advertising channels. It also offers a flexible design that is easy to modify. In addition, illuminated signs have a long lifespan and are easy to maintain. With regular cleaning and routine check-ups, these signs can last for a decade or more.

Unlike traditional signage, which fades into obscurity after sunset, commercial lighted signs are like full-time marketing employees working round the clock to Custom illuminated signage attract customers. This extended advertising reach increases your business’s visibility and makes it easier for passersby to recognize your brand and entice them to enter.

Energy-Efficient Lighting

Illuminated signs are an excellent solution for business owners looking to increase visibility and boost brand awareness. They offer a unique blend of contemporary design and cutting-edge technology, while providing cost-effective lighting through LED features. This makes them a smart and sustainable marketing investment.

The backlit LED lighting used in illuminated signs is energy efficient, requiring less power than other types of illumination. This is a great feature for businesses concerned about rising energy costs and their impact on the environment. Backlit LED signs also don’t suffer from the fading or flickering issues commonly associated with incandescent and fluorescent bulbs.

Lighted signage draws in passing traffic and customers, increasing your organization’s sales and customer base. This can help you pay off the initial investment and gain a competitive advantage over competitors that lack eye-catching branding. Lighted signs can be customized to include vivid graphics, enticing your customers to check out what your business has to offer. They can also be a good option for non-profit organizations that want to improve their public perception.

Durability

Illuminated signs and lighting solutions are a dynamic way to make your brand shine. In fact, research from FedEx shows that quality LED-illuminated signage can help attract more customers by influencing their perceptions of the overall quality of your business and products.

Illustrated signs are a great choice for businesses that operate after dark or cater to LED neon lights wholesaler an evening crowd, as they will continue to market your business even when you are closed. This 24/7 marketing is more cost-effective than traditional branding activities and ensures that your branded message is always being seen.

Neon signs are another option for illuminated signage, using neon gas-filled tubes to produce a warm and unique ambiance. They can add a sense of nostalgia and vintage appeal to your business, but they require more care and maintenance than signs with an LED module. Backlit signs are a great option for illuminated signage, using translucent decals on acrylic or lexan that allow light to pass through and enhance the visual impact of your sign. This type of sign is highly customizable and can be matched to your branding colors, allowing you to create the right ambiance for your business.

Easy Maintenance

Illuminated signs are made with durable materials designed to withstand harsh weather and everyday wear and tear. Depending on the type of illumination and lighting used, these signs can last for years before needing replacement bulbs. However, they require regular cleanings to keep them looking their best.

Illumined signage is ideal for businesses that want to distinguish themselves from the competition. It gives off an air of sophistication that enhances public perception of the business. In addition, it acts as a 24/7 salesperson that works around the clock to draw in customers.

As with any sign, illuminated signage requires an initial investment to get started. However, the upfront costs are quickly offset by long-term revenue. Plus, illuminated signs can actually save you money in the long run because they use less energy than traditional signs. However, it’s important to understand the upfront costs before investing in illuminated signage so you can budget appropriately. This will help you ensure your sign continues to generate the maximum return on investment.

Customization

When it comes to custom illuminated signs, your options are virtually limitless. Whether you’re a real-estate agent with listing signage that stands out in gloomy weather or the new coffee shop wedged between two bigger competitors in a mall, lighted business signs are ideal for grabbing the attention of passersby.

Illuminated signs can also be customized with on-brand graphics to convey your business ambiance and purpose. For example, halo lit signs, like the UNCW sign pictured here, can be back-lit to match your corporate colors and provide a more dramatic lighting effect.

Keep in mind that lighted business signs require electricity to power their luminosity. However, today’s LED lights are energy efficient, meaning your sign only consumes a fraction of the power required by traditional incandescent bulbs. Additionally, regular maintenance of the electrics supplying power to your LED lights can further reduce energy consumption and boost durability. Considering these upfront costs and ongoing expenses when creating your budget will help ensure you’re getting the most bang for your buck.