Letter Signs For Business
Letter signs are the most effective way to reach a large audience and encourage them to visit your business. However, it’s essential to choose a size that’s both legible and attractive.
The lighting, font, and color of your sign will also impact its readability. You should use a high-contrast font that’s easy to see even from a distance.
They Help To Create A Brand
While letter signs may not be as visually appealing as full-color business signage, they do provide an opportunity for businesses to create a unique brand identity that will make them stand out from the competition. This helps them attract new customers and build a strong customer base that is loyal to the company’s branding.
Another advantage of using letter signs for business is that they offer a higher return on investment than other letter signs for business types of marketing, such as TV or radio advertisements. This is because these type of signs promote your business for a much longer time and are highly effective at creating brand recognition.
A common type of channel letter sign is a front-lit sign, which features opaque faces that are backlit for a dynamic visual display. This sign type is a popular choice for businesses that need to stand out from the crowd and will help them to gain visibility both day and night.
There are also custom and specialty channel letters that break the mold of the traditional style by incorporating unique shapes, sizes, lighting combinations, and other customizations. These types of channel letters are perfect for businesses that want to make a one-of-a-kind impression, such as bars or theaters.
Whether you choose to use illuminated or non-illuminated channel letters, you should always prioritize readability. A professionally fabricated business sign will be brightly lit, making it easy for passersby to see and read your business name at any time of the day or weather conditions.
They Help To Attract Customers
Letter signs are a great marketing tool for businesses because they help to attract customers. Their vivid lighting and three-dimensional design make them easily visible to people walking or driving by, even from far away. They also provide a professional appearance, which can help to establish trust among customers and clients. Plus, they can be designed in a variety of colors, sizes, and fonts to match your branding. Different fonts tell different stories, and each one conveys a unique message to passersby. For example, Comic Sans is fun and Times New Roman is traditional.
When designing your sign, it is important to remember that attention spans are short, and that your sign needs to convey a clear message in a few seconds. For this reason, it is crucial that your sign’s color scheme and text contrast with the background to ensure that it stands out and is legible from a distance. Also, avoid pairing similar colors together as this can reduce readability.
The great thing about letter signs is that they can be front or back-lit, which gives them a more dramatic and eye-catching look. The front-lit option uses LED lights to outline your lettering, while the back-lit sign has holes drilled into the stainless-steel frame to let light in. You can also choose to have your letters cast internal or external shadows, which can further enhance the aesthetic of your sign.
They Are Easily Customizable
Letter signs for business are highly customizable and easily changeable to reflect changing business needs or branding initiatives. They are also very effective at communicating a brand message to customers or passersby. Custom commercial letter signs They can also be a cost-effective alternative to other advertising methods, such as TV or radio ads.
Custom letter sign pricing can be a challenge online, but a reputable signage company should provide you with a price quote within 24 hours of your initial inquiry. The price will vary depending on the size, material and other customizations you choose. The quote will also include a detailed design and fabrication process. Mock-ups will be created for your approval to ensure that the sign meets your aesthetic goals and branding guidelines.
The most common type of letter sign is the front-lit channel letter. These are typically fabricated with a sheet of aluminum back and sides that creates a channel for neon gas tubes or LED light fixtures to be installed. The faces of the letters are either standard acrylic or a hard, high-performance polycarbonate called Lexan. The signs are finished with high-quality catalyst paints for long lasting fade resistant color.
Another popular type of letter sign is the open face channel letter. These are made of clear acrylics to give the look of an open face and allow passersby to see the lights inside. They can be made with neon, but most companies choose LED lighting because of the wide range of colors available and energy efficiency. The letters can be mounted on raceways or directly to the building.
They Are Affordable
If you are looking for a way to draw more traffic to your business, then illuminated channel letters may be the right choice. These signs are visible from a great distance and will help your company stand out at night. They can be self-illuminated or halo lit and are available in a variety of colors. They can also be changed from a remote keyboard or smartphone.
These signs are often made with aluminum backs and sides, and acrylic faces that are internally illuminated. They are visible at a distance and can be customized to match the design of your storefront. Neon was the go-to option for decades, but LED is fast becoming the standard illumination method because it is more energy efficient and can be used in a wider range of colors. For a more dramatic look, fiber optic illumination can be used which utilizes light pipes to create an even glow.
Depending on the size of the sign, they can be mounted directly to the building facade or on a raceway. The raceway mount is a container that safely and neatly holds the electrical components, such as a power supply, for each individual letter. It can be painted to match the sign band or storefront and is usually a required installation option by property managers.
There are also foam material signs that are designed for interior use. These are lighter and cheaper than true metal signs, but still offer the aluminum, brass or copper metal look at a much lower cost.
